Crown Royal is a premium blended Canadian whisky brand, originally created by Seagram and owned by Diageo since 2000. Launched in 1939 to commemorate the first visit to Canada by a reigning British monarch, King George VI, the brand was crafted from over 50 different whiskies and presented in an iconic crown-shaped bottle with a royal purple velvet bag. Today, Crown Royal is produced at the Crown Royal Distillery in Gimli, Manitoba, on the shores of Lake Winnipeg, where it sources local grains and pristine water. The brand's portfolio includes the flagship Crown Royal Deluxe, along with premium variants such as Crown Royal Black, Northern Harvest Rye, and the XR series. Renowned for its exceptional smoothness and craftsmanship, Crown Royal is the number one selling Canadian whisky in the United States and has gained international acclaim, including the prestigious World Whisky of the Year award for its Northern Harvest Rye in Jim Murray's Whisky Bible 2016. The brand's distinctive purple bag has become a cultural icon, symbolizing quality and celebration.