Wee Smoky is a contemporary Scotch whisky brand founded by three visionary partners: Rory Gammell, former Diageo Group executive; Ollie Salvesen, former Kilchoman Distillery team member and current master distiller at Edinburgh's Hollyrood Distillery; and Matt Gammell, founder of Pickering's Gin. United by their mission to revolutionize the modern whisky business, they combine decades of expertise in global spirits strategy, traditional Scottish distilling, and craft gin innovation. Wee Smoky aims to make premium peated Scotch whisky more accessible and exciting for a new generation of drinkers, sharing Scotland's finest smoky spirits with the world through a fresh, progressive approach.