The Famous Grouse

The Famous Grouse

United Kingdom
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Founded in the late 18th century, the Gloag family established Matthew Gloag & Son in Perth, Scotland, creating a distinguished spirits merchant house. Their masterwork was an exceptionally smooth blended Scotch whisky that would become their signature. As its popularity soared, the brand was fittingly christened 'The Famous Grouse'—a tribute to Scotland's iconic red grouse. Today, The Famous Grouse stands as one of the world's most cherished Scotch whiskies, renowned for its perfect balance, accessible complexity, and unwavering dedication to the art of blending.

Founder:
John Brown

Timeline

1800

John Brown opened a small shop

1824

Margret Brown took over her father's small shop

1896

Matthew Gloag III took over the distillery and began producing blended whisky for the first time

1897

Famous Grouse was officially established

1970

The brand was acquired by Highland Distillers

1984

The brand was granted a Royal Warrant by the British Queen

1990

The Edrington Group acquired Highland Distillers