Diageo

Diageo

Est. 1997LondonUnited Kingdom
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Diageo plc is a British multinational alcoholic beverages company headquartered in London, England. As the world's largest producer of distilled spirits, Diageo holds a dominant position in the global spirits industry while also maintaining significant operations in beer and wine production. The company's prestigious brand portfolio includes: Smirnoff, the world's best-selling vodka; Johnnie Walker, the leading Scotch whisky brand; Baileys, the world's most popular cream liqueur; and Guinness, the iconic Irish stout. In the Chinese spirits market, Diageo owns Shuijingfang, a premier baijiu brand. Additionally, Diageo holds a 34% stake in Moët Hennessy, the luxury wines and spirits division of LVMH, whose prestigious brands include Moët & Chandon champagne, Veuve Clicquot champagne, and Hennessy cognac. With a truly global footprint, Diageo markets its products in over 180 countries and maintains offices in approximately 80 countries worldwide, making it one of the most geographically diverse players in the beverage alcohol industry.

Founder:
安东尼·格林纳

Timeline

1997

Guinness Brewery merged with Grand Metropolitan, and Diageo was born.

1997

Diageo's shares began trading on the London Stock Exchange at year-end.

2002

Diageo sold the Burger King fast-food chain to a consortium led by Texas Pacific Group for $1.5 billion.

2011

Diageo acquired Turkish spirits company Mey Icki for $2.1 billion.

2012

Diageo acquired Ypioca (Brazil's largest-selling cachaça brand).

2014

Diageo announced an exchange of the Bushmills brand with Jose Cuervo, gaining control of Don Julio.

2015

Diageo announced the sale of most of its wine business to Treasury Wine Estates.

2017

Diageo acquired George Clooney's premium tequila brand Casamigos.

2018

Diageo sold Myers rum, Popov vodka, Booth gin, and 15 other brands to Sazerac Company.

2019

Diageo acquired a majority stake in the non-alcoholic spirits brand Seedlip.