Royal Challenge (RC) is a flagship Indian whisky brand from United Spirits Ltd (USL), the Indian spirits giant owned by Diageo. Launched in the early 1980s, Royal Challenge is a premium blended whisky that combines imported Scotch malt whiskies with fine Indian grain spirits. Positioned in the 'premium regular' segment, it has become one of India's best-selling and most recognizable whisky brands. Known for its smooth, refined character and distinctive packaging, Royal Challenge targets urban, aspirational consumers and is particularly popular for social occasions and gifting. The brand exemplifies the modern Indian whisky category, offering an accessible step-up from standard whiskies while maintaining widespread availability across India's on-trade and off-trade channels.