Virginia Black is a premium American bourbon whiskey brand co-founded by Grammy-winning artist Drake and spirits entrepreneur Brent Hocking in 2016. This decadent whiskey is a curated blend of 2, 3, and 4-year-old bourbons, distinguished by its champagne-style bottling and luxury lifestyle positioning. The brand targets sophisticated millennials and Gen-Z consumers, emphasizing celebration, style, and modern American luxury beyond traditional whiskey marketing.