Bacardi Limited is the world's largest privately held, family-owned spirits company, founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó. Renowned for revolutionizing rum production through charcoal filtration and aging techniques, the brand's flagship product, Bacardi Superior, is the world's best-selling premium white rum. The iconic bat logo—originating from fruit bats that inhabited the original distillery—symbolizes good fortune, family unity, and resilience. With a portfolio exceeding 200 brands including BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, DEWAR'S Scotch whisky, BOMBAY SAPPHIRE gin, and MARTINI vermouth, the company operates in more than 170 countries, selling over 200 million bottles annually. Embodying Latin Caribbean heritage, Bacardi represents freedom, vibrancy, and passion. In December 2018, Bacardi ranked 217th in the World Brand Lab's 'World's 500 Most Influential Brands' list.